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Our Story

T0DAY is a growing team of engineers, futurists and mathematicians innovating for one of the world’s largest industries: retail.

While the global retail industry affects us all, 92% of sales still remain offline. Moving retail further online will make a positive difference through reduced emissions, increased ease and heightened connectivity.

Our mission is to help retailers stay ahead by developing ground-breaking new capabilities that deliver superior customer experiences.

We’re an experienced, curiosity-driven team solving genuine problems.

Our team includes Jonathan Faiman, who co-founded Ocado, Mo Gawdat, who was Google X’s former Chief Business Officer, and Jon Hillary, whose solutions have changed the e-commerce landscape.

Together, we bring a unique combination of retail, strategy, data, optimisation and machine learning expertise.

T0DAY isn’t a conventional setting. We go to great lengths to identify, recruit and support individuals who are hungry for the opportunity to push the limits of their disciplines.

A large indoor shopping center or mall

T0DAY started with a question: How can we make things better for retailers, their customers and our planet?

We’re developing extensive, industry-defining technology that, through design and innovation, will have positive environmental benefits.

Our team is actively thinking about the problems that really matter: e-commerce emissions, food waste and retail’s contribution to single-use plastic.